Survey is defined as a study of market or geographical area to gather impression, opinions, data, satisfaction level etc., by polling a section of population. Surveys are widely used in various researches like – academic research, market research, business validation, customer feedback, customer analysis and much more. Here are some effective tips to increase effectiveness of your surveys:
1. Evaluate your situation:
Before carrying a survey study, you have to decide why you are conducting this survey and what end result you want to achieve. You need to evaluate the resources you have in terms how to conduct this research. Whether your target audience is available online, or need to to pen-paper based survey. Make yourself clear on what you are looking to evaluate – is it testing a hypothesis, validating a business idea, product idea, getting customer feedback or improving the service.
2. Conduct background research:
Background research or secondary research is most crucial before you start your own survey research. This helps in understanding, what work previous researchers have done on this topic (if any) and what end-result they achieved so that you don’t repeat the same work again. Based on the background research, you can easily arrive on the questionnaire and the purpose of conducting the survey would be clear.
3. Keep it simple:
Most of the respondents don’t like surveys which are complicated, tricky and longer. Time factor plays an important role, if respondents feel it is taking too much time; chances are they may drop out, fill only half survey or start ticking random answers. If the survey has to be long (specially for academic research and market research studies), it is always advisable to divide those surveys into parts and roll them out separately.
4. Use Scales whenever possible:
Using scales are important, because at the end it gives answers which can be measured on the basis of both intensity and direction of the opinions. Scale here means close-ended questions like – Radio Buttons, Checkboxes, Grid, Rating Scale & List. When doing a study research, there is a lot of difference between “Strongly Agree” and “Agree”. The difference can only be explained by using scales. Using scales help in analyzing basic analysis to high level analysis.
5. Make it balanced and not biased survey:
Survey results are perceptions of respondents. While analyzing and designing the survey, we have to keep this in mind. Survey questions which are biased will violate survey’s objectives. Biased questions will make respondents to answer more favorable than what they actually feel. To get the true attitudes of the survey, one should keep the survey balanced. The art of getting more accurate answers is to conduct surveys randomly. According to some studies, the tendencies of some responses are
- Unhappiest people will respond
- Happiest people might respond
- Neutral people might not bother to respond
ThinkSurvey can be your best 3rd party surveyor when it comes to conducting surveys and bringing out best analysis from them. You can reach out to us anytime on firstname.lastname@example.org